Studio notesArtist websites

The journal, made to travel

Three essays from the journal, distilled to seven slides each — made for Instagram, kept here in full, free to download and share.

By Theo AptekerFounder, Appesa

2 min read

A paper-coloured slide with an oxide rule reading: Your website has three jobs. Most sites manage one.
Appesa journal carousels · Made to be saved

Three of the journal's essays now travel as Instagram carousels — seven slides each, in the studio's own hand: paper, ink, oxide. They say nothing the journal has not already said. They say it where artists actually scroll.

Each set is free to download and post. The images are 2160 × 2160 — Instagram's square, at twice the resolution — numbered in order, with a written caption included in the file. Post them whole; a carousel that stops early stops making its argument.

01 · Your website has three jobs

A clear encounter with the work, enough context to understand the practice, and an obvious way to continue the conversation — with the ninth checklist item every list forgets. Drawn from What should an artist website include?

Cover slide: Your website has three jobs. Most sites manage one.

Seven slides · Download the set

02 · A portfolio is a selection. A record is a system.

Why a beautiful launch can still be a weak record, the four layers of an artist's digital home, and the case for stating a fact once. Drawn from An artist's website is not just a portfolio

Cover slide: A portfolio is a selection. A record is a system.

Seven slides · Download the set

03 · "Current" means accurate

A website goes stale in a single day — the day the practice changes and the public record does not. The standard, the exhibition-week test, and why the record needs a named owner. Drawn from How to keep an artist website current

Cover slide: Current means accurate. Not constantly new.

Seven slides · Download the set

Post them in order, or keep them in the studio. Either way the essays remain here — longer, slower and complete.

Digital stewardship

Your practice moves.
Its digital home should too.

Appesa creates artist websites, organises the archive behind them and keeps both current.

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