Systems and decisions behind artist websites.
Studio notes
Three Instagram carousels distilling the journal's guidance on artist websites: the three jobs of a site, selection versus record, and what current really means. Free to download, 2160 × 2160, captions included.
Industry trends
As AI reshapes how people search, discover and verify, an artist's own website becomes the authoritative, human record that both people and machines read to understand the work.
Artist websites
A practical guide to the work, biography, exhibitions, press, contact details and archive every effective artist website should make easy to find.
Digital archives
Why an artist website should work as a living public record—connecting works, exhibitions, texts and career history instead of showing images alone.
Studio operations
A practical stewardship schedule for updating exhibitions, new work, press, CVs, contacts and archive records on an artist website.
The Appesa position
We create that home, organise the record behind it and keep both current as the practice changes.
See how stewardship works